Where art meets fashion & music.
A curated showcase blending fine art, wearable fashion, and live music into a single electric experience. Intimate but energised — a space where collectors, creatives, and curious guests connect directly with the work and the makers behind it.
The model already works.
New York is the next proof point.
The first edition in Montreal proved the format — a gallery night where the merch table isn’t a merch table. It’s a curated retail moment.
Always has been.
Speak From Your Art™
SFYA turns personal handwriting and curated quotes into custom-printed apparel — clothing that means something to the person wearing it and the person who gave it. A garment people keep, instead of a card they throw out.
What we do works on two levels — and at GOODDAY NYC, both are on display.
A loved one’s words, worn.
Handwriting from someone who matters, pressed onto a garment that gets worn for years.
A team moment, made wearable.
Retreats, offsites, milestones — moments crystallized into something the team carries with them.
What does a good day mean to you?
The question every attendee sees when they sit down at the iPad. They answer in their own handwriting. That answer becomes the piece they wear home.
Six steps.
Roughly ten minutes per guest.
A small footprint inside a big night. Designed to feel like part of the experience — not a separate vendor stop.
Pick the canvas
A GOODDAY garment from the gift shop — tee, hoodie, hat — or an SFYA piece.
Pick the prompt & write
Choose a question on the iPad and answer it in your own handwriting.
Process artwork
Handwriting cleaned up in Canva, exported as a print-ready transfer.
DTF print
Direct-to-film transfer printed on-site. Small footprint, professional finish.
Heat press
Pressed onto the garment in front of them. This is the moment.
Wear it home
Folded, bagged. Many will change into it and wear it for the rest of the night.
A standalone SFYA booth.
A dedicated 8′ × 8′ footprint somewhere on the GOODDAY event floor. SFYA-branded space with its own identity — readable as part of the lineup of artists and creators, not as gift shop overflow.
- Own signage, own display wall — SFYA reads as its own thing.
- Both worlds shine: GOODDAY garments get personalized here; SFYA-only pieces sit alongside.
- Strongest live exhibit of the B2B service for any attendee scouting collaborators.
- Cleaner traffic flow — customization queue doesn’t interfere with gift shop browsing.
Inside the gift shop.
An SFYA corner nested within the GOODDAY gift shop area. Customization happens under the GOODDAY umbrella — the experience flows naturally from browsing the merch to customizing it.
- Tighter visual integration — guests don’t have to walk to a separate booth.
- Personalization feels native to the gift shop, not an add-on.
- Less floor space required overall — better if the venue is tight.
- SFYA still gets a defined section with branding, but the visual hierarchy leans GOODDAY.
Three things, working together.
SFYA shows up at GOODDAY with more than a service. There’s a story to tell about who SFYA is for individuals, and a quiet demonstration of what we do for businesses — all happening in the same square footage.
SFYA-only pieces on display.
A small curated rack of SFYA garments — shirts and accessories with handwriting from real people, real moments. The story we tell about what SFYA does for individuals, on display so anyone walking by understands the product in seconds.
For the person looking to gift differently.
A live B2B demo, in real time.
Every GOODDAY garment getting personalized is, by accident and on purpose, a live exhibit of the SFYA business service. Teams, retreats, companies — any attendee scouting collaborators sees the workflow in action without us having to explain it.
For the founder, the planner, the brand strategist.
Proposed: first 10 shirts, free.
The first 10 GOODDAY shirts sold get a free personalization. An opening-night energy mechanic to drive early gift shop sales and seed the booth with momentum. If budget is tight on GOODDAY’s side, SFYA funds this as part of marketing.
Optional. Open for discussion.
Everything on this side of the booth.
The equipment, the staffing, the brand assets, the day-of execution. Nothing on this list lands on GOODDAY’s budget.
iPad & writing app
Staff-owned tablet with the writing interface pre-loaded and tested before doors open.
Owned · no costCanva Pro
SFYA’s existing subscription handles the handwriting-to-transfer pipeline.
Owned · no costDTF printer
Rented from a local print shop for the event. Films, powder, and adhesive included in the rental package.
Rented for the dayHeat press
Rented alongside the DTF printer. Sized for tee, hoodie, hat, and tote applications.
Rented for the dayBooth signage & brand assets
SFYA-designed signage, display rack, customization queue collateral. Designed to read alongside GOODDAY, not over it.
Designed & printed by SFYAStaffing on the night
Two SFYA staff working in parallel — one hosting the writer at the iPad, one running the print and press.
Covered by SFYAPre-event promo support
Co-branded content delivered to the organising team for use across social and press in the run-up to the event.
Produced by SFYAPost-event recap
Edited photo gallery and short-form video cuts of the booth in action, delivered to GOODDAY within 5 days.
Delivered after the eventMarketing funding (if used)
If the “first 10 shirts free” mechanic is adopted and budget is tight, SFYA funds the cost as part of marketing.
SFYA-funded option
A short list —
and a few open items to decide together.
Locked-in requirements.
- Power access: one 110V outlet within reach of the booth (printer and press are higher draw than most booth equipment).
- Floor space: ~8′ × 8′ for Option A, ~5′ × 6′ for Option B.
- GOODDAY garments for customization: drawn from the existing merch order — no new inventory required.
- Inclusion in pre-event promo: one Instagram post, one story sequence, mention in the press one-pager.
- Mention of SFYA in the on-site signage at the gift shop entrance.
Decisions still to lock.
- Booth structure: custom build, rental, or creative DIY?
- Packaging at handover: GOODDAY bag or SFYA wrap?
- Setup window: ~2 hrs before doors, ~1 hr teardown after.
- Print volume cap: 30–40 pieces realistic per night — flow managed by sign-up sheet or time slots.
- Contingency if equipment fails: collect attendee info, ship within 2 weeks.
Let’s make this live.
Brand & build
Final garment mix locked. Booth signage designed to match GOODDAY’s visual system. Co-promo asset pack delivered.
Stage & rehearse
Equipment transported. Walk-through 24 hrs before doors. Dry-run with 3–5 test pieces to dial in print and press.
Run the booth
Doors open. Two staff in parallel. 30–40 customizations across the night. Photographer captures each finished piece in the moment.
Recap & deliver
Edited photo gallery delivered to GOODDAY. Social-ready cuts of the night. A short retrospective from the SFYA side.
- Confirm Option A or Option B.
- Lock the event date.
- Sign off on the requirements list.
- Resolve the open items.